Ci Sta

Visual identity / Packaging / Social

Creative direction and branding of the Italian food chain Ci Sta

About this project

As a co-founder of this brand I have been involved in the image creation and communication of Ci Sta in all areas. In collaboration with marketing agencies I worked on the naming, brand and visual identity, photo shooting, video, graphics, illustrations, social media editorial plan and related sponsorship campaigns. I worked on the packaging design, menù and staff uniforms as well as on the interior design of each restaurant alongside the architects.

The idea was to create colorful, joyful and watering-mouth images, with a touch of playfulness through the photos, videos and copy, keeping the audience always engaged.

Ci Sta packaging had a fundamental role. The aim was to make it very elegant, fun and appealing especially to a female audience, creating a very successful and ‘instagrammable’ product.

Ci Sta Social and
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