This ADV campaign was created exclusively for the YOOX Japanese market. Since it was launched during spring time, the famous Sakura (Cherry Blossom) has been used as a main theme. The campaign was displayed in the Tokyo underground through billboards, digital signage, in-train video as well as through all the digital platforms.

Art director: Vita Piccolomini
Photographer: Alice Schillaci
Illustrator: Spiros Halaris
Stylists: Anna Carraro
Video: Francesco Peluso
Production: Valentina Cecchini, Aura Roveratto