This advertising campaign was created exclusively for the Japanese market of YOOX. Launched in spring, it drew inspiration from the iconic Sakura (cherry blossom), which served as the campaign’s central theme. The visuals were showcased throughout the Tokyo metro system—on billboards, digital signage, and in-train videos—as well as across all YOOX digital platforms.

Art director: Vita Piccolomini
Photographer: Alice Schillaci
Illustrator: Spiros Halaris
Stylists: Anna Carraro
Video: Francesco Peluso
Production: Valentina Cecchini, Aura Roveratto